You can send campaigns to your community without tying them to a specific event.
Where to do it
From the Marketing Dashboard, start a new campaign and choose to send to your full contact list or a segment instead of selecting an event.
Use cases
Announcing upcoming plans
Sharing news or behind the scenes content
Re engaging your community between events
Promoting a partner or external link
This lets you keep your audience warm even when you don't have an active event on sale.