Promoter links are not only for actual promoters. You can use them to track any channel you are using to bring traffic to your event.
How they work
Each promoter link is a unique URL that tracks who clicks and who buys. From your dashboard, you can see exactly how many people came through that link and how much revenue it generated.
Ideas for how to use them
One link per Instagram story
One link per Instagram post or reel
One link for each email or SMS campaign
Different links for partner shoutouts or external mentions
That way you can see exactly which channel brought in traffic and sales, not just total numbers.
Promoter payouts
If you are using promoter links with actual promoters, you can also set up commissions or track how much each one brought in.